AI顶会现场，见到了一家美妆巨头

TL;DR - L’Oréal showcased an enterprise-wide AI strategy spanning personalized beauty advice, digital-twin-assisted R&D, content creation, manufacturing, and employee workflows. It illustrates how a traditional company can turn isolated AI tools into shared organizational infrastructure.

• The 3CE GENBA generative beauty adviser uses brand knowledge and L’Oréal models to provide personalized product and makeup recommendations.
• Its Hair Digital Twin reportedly screens hair-care formulations at three times the speed of conventional laboratory testing.
• The Beauty Tech Agentic Platform connects external models, applies governance controls, and supports reusable agents across business functions.
• L’Oréal is preparing for agent-mediated commerce while training employees at scale; more than 73,000 workers globally have completed generative-AI training.