Medicines do no good if people don’t take them

TL;DR - Health psychologist Rob Horne discusses why patients often do not take medicines as prescribed and how behavioural science could improve adherence. The issue matters because even effective treatments cannot help when they are not used consistently.

• Medication non-adherence is presented as a major barrier to effective healthcare.
• Behavioural science can help identify and address the reasons people do not follow treatment plans.
• The provided excerpt does not describe specific interventions, study results, or AI techniques.