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欧盟3欧元关税落地,卖家在「熬」与「转」间寻找生路

雷峰网 (AI科技评论) Cross-Border E-Commerce 2026-07-24

TL;DR - The EU’s new fixed tariff on low-value imports is sharply increasing costs and reducing European orders for sellers on Temu, SHEIN, and AliExpress. Sellers must now choose among costlier direct shipping, inventory-heavy overseas warehouses, or hybrid fulfillment models.

  • The €3 levy applies per distinct tariff classification within a parcel, potentially adding €6–€9 to a €20 shipment.
  • Sellers report order declines of roughly 40%–60% as higher prices weaken conversion and platforms reduce advertising.
  • Overseas warehouses avoid per-order direct-import duties but introduce VAT compliance, substantial upfront inventory, storage, returns, and liquidation risks.
  • The Y2 model limits inventory exposure by shipping from China after purchase, but it does not avoid the fixed tariff.

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